Children of Japan

Children of Japan
Courtesy, R. John Wright

Hinges and Hearts

Hinges and Hearts
An Exhibit of our Metal Dolls

Tuxedo and Bangles

Tuxedo and Bangles

A History of Metal Dolls

A History of Metal Dolls
Now on Alibris.com and In Print! The First Book of its Kind

Alice, Commemorative Edition

Alice, Commemorative Edition
Courtesy, R. John Wright

Translate


Emma, aka, La Contessa Bathory

Emma, aka, La Contessa Bathory
Her Grace wishes us all a Merry Christmas!

Annabelle

Annabelle

Emma Emmeline

Emma Emmeline
Our New Addition/fond of stuffed toys

Cloth Clown

Cloth Clown

Native American Art

Native American Art

the triplets

the triplets

c. 1969 Greek Plastic Mini Baby

c. 1969 Greek Plastic Mini Baby
Bought Athens on the street

Iron Maiden; Middle Ages

Iron Maiden; Middle Ages

Sand Baby Swirls!

Sand Baby Swirls!
By Glenda Rolle, courtesy, the Artist

Glenda's Logo

Glenda's Logo
Also, a link to her site

Sand Baby Castaway

Sand Baby Castaway
By Glenda Rolle, Courtesy the Artist

A French Friend

A French Friend

Mickey

Mickey
From our friends at The Fennimore Museum

2000+ year old Roman Rag Doll

2000+ year old Roman Rag Doll
British Museum, Child's Tomb

Ancient Egypt Paddle Doll

Ancient Egypt Paddle Doll
Among first "Toys?"

ushabti

ushabti
Egyptian Tomb Doll 18th Dynasty

Ann Parker Doll of Anne Boleyn

Ann Parker Doll of Anne Boleyn

Popular Posts

Tin Head Brother and Sister, a Recent Purchase

Tin Head Brother and Sister, a Recent Purchase
Courtesy, Antique Daughter

Judge Peep

Judge Peep

Hakata Doll Artist at Work

Hakata Doll Artist at Work
From the Museum Collection

Japanese Costume Barbies

Japanese Costume Barbies
Samurai Ken

Etienne

Etienne
A Little Girl

Happy Heart Day

Happy Heart Day

From "Dolls"

From "Dolls"
A Favorite Doll Book

Popular Posts

Jenny Wren

Jenny Wren
Ultimate Doll Restorer

Our Friends at The Fennimore Doll and Toy Museum

Our Friends at The Fennimore Doll and Toy Museum

Baby Boo 1960s

Baby Boo 1960s
Reclaimed and Restored as a childhood Sabrina the Witch with Meow Meow

Dr. E's on Display with sign

Dr. E's on Display with sign

Dolls Restored ad New to the Museum

Dolls Restored ad New to the Museum
L to R: K*R /celluloid head, all bisque Artist Googly, 14 in. vinyl inuit sixties, early celluloid Skookum type.

Two More Rescued Dolls

Two More Rescued Dolls
Late Sixties Vinyl: L to R: Probably Horseman, all vinyl, jointed. New wig. R: Effanbee, probably Muffy, mid sixties. New wig and new clothing on both. About 12 inches high.

Restored Italian Baby Doll

Restored Italian Baby Doll
One of Dr. E's Rescued Residents

Dolls on Display

Dolls on Display
L to R: Nutcrackers, Danish Troll, HItty and her book, Patent Washable, Mechanical Minstrel, Creche figure, M. Alexander Swiss. Center is a German mechanical bear on the piano. Background is a bisque German costume doll.

A Few Friends

A Few Friends
These dolls are Old German and Nutcrackers from Dr. E's Museum. They are on loan to another local museum for the holidays.

Vintage Collage

Vintage Collage
Public Domain Art

The Merry Wanderer

The Merry Wanderer
Courtesy R. John Wright, The Hummel Collection

The Fennimore Doll Museum

The Fennimore Doll Museum

Robert

Robert
A Haunted Doll with a Story

Halloween Dolls Displayed in a Local Library

Halloween Dolls Displayed in a Local Library

The Cody Jumeau

The Cody Jumeau
Long-faced or Jumeau Triste

German Princesses

German Princesses
GAHC 2005

A Little PowerRanger

A Little PowerRanger
Halloween 2004

The Island of the Dolls

The Island of the Dolls
Shrine to Dolls in Mexico

Based on the Nutshell Series of Death

Based on the Nutshell Series of Death
Doll House murder

Popular Posts

Total Pageviews

A lovely dress

A lovely dress

Raggedy Ann

Raggedy Ann
A few friends in cloth!

Fennimore Doll and Toy Museum, WI

Fennimore Doll and Toy Museum, WI
Pixar Animator's Collection

Little PM sisters

Little PM sisters
Recent eBay finds

Dressed Mexican Fleas

Dressed Mexican Fleas

Really old Dolls!

Really old Dolls!

Wednesday, May 13, 2015

News from the Madame

Madame Alexander is changing its log and packaging, and will soon have  a doll hospital for its dolls.  In this, MA comes full circle.  Madame and her sister began in the industry by working in the family doll hospital, sewing doll clothes.  Congrats to MA!!


Madame Alexander is a doll company with a history, a legacy, a heritage that denotes respect for its place in doll making.
The brand name stimulates cherished memories that center around high quality, trustworthiness and authenticity.
So, when we embarked on our mission to update and make the brand resonate with today’s doll lovers, we held great respect for what was iconic and used that as the core to build upon as we designed new Baby and Play categories.

A Fresh Twist on a Classic

Evolution-of-logo
Madame Alexander's refreshed branding emphasizes the company's iconic history as the premier keepsake doll brand for consumers of all ages.
The new branding closely links the renowned heritage with the current assortment of baby and play dolls.

The Pink Ribbon

With thoughtful design, the new logo’s for Baby, Play and Collection are each wrapped with a pink ribbon.
ma-new-logo
Ribbons are an integral part of the doll's design, from a baby doll's hair ribbon, to the ribbons on the collection doll shoes, to the ribbons used on the dresses across Baby, Play and Collection.
The pink ribbon becomes the new classic icon across the doll categories, and is embedded into the new logos. 

Dots & Stripes

The classic dots and stripes of Madame Alexander are used across the categories, made bolder in the collection for maximum visibility across the new social media platforms.
logos-with-backgrounds
The new Baby graphics encompass dots and stripes in soft tones in a playful scatter dot pattern.
The Play patterns are vibrant and fun, designed for young girls whose favorite colors we know are pinks and purples. Dots and stripes are prevalent in multi colors and sizes to showcase the playfulness of the 18-inch and small doll play lines.

Love is in the Details™

When Beatrice Alexander founded the Madame Alexander Doll Company at her kitchen table in 1923, she believed dolls should always engage a child’s imagination, should always be beautiful, and most importantly, always be played with.
Today, the Company’s promise continues to uphold the tradition of quality, design and craftsmanship. The Company creates beautiful dolls to love, play and grow up with. As Madame herself was fond of saying, “love is in the details”™ and "dolls are made to be played with and loved.”
When we ask doll shoppers today why they like Madame Alexander, we get great responses that resonate with us as we continue to design and create dolls for today’s fans. We listen and love hearing from our fans!

Here are some comments from customers!

"My girls loved their MA dolls."
"I had these dolls when I was a child and wanted to create a collection for my granddaughter."
"Tradition -- my children's grandmother bought them Madame Alexander dolls and now I want to do that for my grandchildren."
"Just love the doll faces, a lovely birthday present."
"I started buying Madame Alexander dolls for my little girl and nieces over 30 years ago. Now I'm buying them for my granddaughters and great niece."
"Long history of excellent merchandise and I wanted to start a doll collection for my granddaughter."

What do you think of our new look? Let us know in the comments below!


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